inPIPE by Seresa allows you to generate, store, and manage UTM parameters\u2014both plain and coded. The plugin automatically decodes coded UTM query strings when visitors land on your website, pushing the full UTM data to the dataLayer. This helps bypass ad blockers and improves tracking in Google Analytics, Facebook Ads, and other platforms.<\/p>\n\n
Use WP inPIPE for more reliable UTM tracking and better data collection!<\/strong><\/p>\n\n Connect external tools, scripts, and AI automations directly to your UTM links through a secure, key-protected REST API. Enable it from the UTM API Access<\/strong> panel (shown when UTM Processing is on), provision your scoped keys, and call four server-to-server endpoints under Secured with HTTPS-only transport, two scoped API keys (read-only and read-write, encrypted at rest), per-operation rate limiting, per-site IP throttling, a same-site domain guard, and an admin-configurable storage cap.<\/p>\n\n Example \u2014 create a UTM-tagged link ( Example response:<\/p>\n\n Full documentation, authentication details, and more code examples:<\/strong> inPIPE UTM API Documentation<\/a><\/p>\n\n This plugin connects to external services hosted by Seresa.io for the following purposes:<\/p>\n\n Subscription Verification & Premium Package Downloads<\/strong>\n - Service:<\/strong> The plugin uses the API at [https:\/\/sub.seresa.app] to verify premium subscriptions and to download premium packages or updates.\n - When:<\/strong>\n - Subscription verification occurs when you attempt to access premium features or validate your license.\n - Package downloads occur when you install or update premium components from within the plugin.\n - Data Sent:<\/strong>\n - The plugin sends your license key, site URL, and (if applicable) the requested package identifier to the API.\n - Purpose:<\/strong>\n - To verify your entitlement to premium features and to deliver premium package files securely.\n - Terms of Service:<\/strong> [https:\/\/seresa.io\/terms]\n - Privacy Policy:<\/strong> [https:\/\/seresa.io\/privacy]<\/p>\n\n Other Hosted Services<\/strong>\n - See below for additional premium features that may rely on external event processing (e.g., Transmute Engine).<\/p>\n\n Subscription Verification<\/p>\n\n Package Installation<\/p>\n\n Transmute Engine (Premium Feature)<\/p>\n\n No data is shared with third parties beyond Seresa.io, and all connections use secure HTTPS encryption. Users can choose not to use premium features, in which case no external connections will be made.<\/p>\n\n This plugin uses the following third-party libraries:<\/p>\n\n Vue.js<\/p>\n\n Vue Toastification<\/p>\n\n Lucide Icons<\/p>\n\n Axios<\/p>\n\n Pinia<\/p>\n\n Vue I18n<\/p>\n\n Tailwind CSS<\/p>\n\n WordPress JavaScript Libraries<\/p>\n\n All third-party libraries used are compatible with the GPL-2.0+ license of this plugin.<\/p>\n\n This plugin uses modern frontend tools (Vue.js, Vite, Axios) to build its admin interface. The full, human-readable source code is included directly within the plugin package under the \/src directory.<\/p>\n\n Included source code:\n \u2022 \/src\/ contains all original Vue 3 components, Pinia store, and JavaScript modules\n \u2022 \/dist\/ contains the compiled production build\n \u2022 \/src\/README.md contains full build instructions and configuration references<\/p>\n\n Build Toolchain:\n \u2022 Vue.js 3\n \u2022 Vite\n \u2022 Tailwind CSS\n \u2022 PostCSS\n \u2022 Vitest\n \u2022 Grunt<\/p>\n\n To rebuild the admin interface from source:\n 1. Navigate to the \/src directory\n 2. Run npm install\n 3. Run npm run build:free or npm run build:premium to compile assets to \/dist<\/p>\n\n This ensures full compliance with WordPress.org\u2019s guidelines requiring human-readable source code for all minified or bundled assets.<\/p>\n\n For detailed developer instructions, see \/src\/README.md.<\/p>\n\n This plugin is licensed under the GNU General Public License v2.0 or later. For free users<\/strong>: Report issues on our GitHub page: For general inquiries<\/strong>, contact us at support@seresa.io<\/a>.<\/p>\n\n For premium users<\/strong>: Get priority support at \ud83d\udd17 seresa.io\/support<\/a>.<\/p>\n\n\n Yes! The plugin allows you to easily generate UTM parameter query strings<\/strong> for your marketing campaigns. You can create both plain and coded UTM query strings<\/strong> with simple click options. If you only need to generate and use UTM parameters without decoding, you can do so without enabling the decoding feature.<\/p><\/dd>\n Yes! The plugin supports both plain and coded UTM parameters<\/strong>. If you don\u2019t enable decoding, your standard UTM parameters will work as usual. If you want extra protection against ad blockers, you can enable decoding in the plugin settings.<\/p><\/dd>\n Go to Settings > WP inPIPE<\/strong> and turn on the option for Coded UTM Processing<\/strong>. When enabled, the plugin will detect and decode coded UTM query strings, replacing them with the full UTM parameters in the URL bar and pushing them to the dataLayer.<\/p><\/dd>\n By pushing decoded UTM parameters<\/strong> directly into the dataLayer<\/strong>, Web GTM can receive the data without requiring extra configurations to extract and manage UTM values. This simplifies tracking setup and ensures cleaner data in your analytics.<\/p><\/dd>\n UTM API Access is a secure, key-protected REST API that lets external tools, scripts, and AI automations create, list, update, and delete your UTM links without using the dashboard. It exposes four server-to-server endpoints under First make sure UTM Processing<\/strong> is enabled, then open the UTM API Access<\/strong> panel in the inPIPE settings. Turn on the master toggle to provision your two scoped keys \u2014 a read-only<\/strong> key (for Features<\/h3>\n\n
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UTM API Access \u2014 External REST API (new)<\/h3>\n\n
\/wp-json\/inpipe\/v1\/ext\/<\/code>:<\/p>\n\n\n
POST \/inpipe\/v1\/ext\/utm-generate<\/code> \u2014 create a new UTM-tagged link, or update an existing one by its short code<\/li>\nGET \/inpipe\/v1\/ext\/utm-list<\/code> \u2014 retrieve your saved UTM records, with filtering and pagination<\/li>\nDELETE \/inpipe\/v1\/ext\/utm-delete<\/code> \u2014 permanently delete a record by its short code<\/li>\nGET \/inpipe\/v1\/ext\/status<\/code> \u2014 check the API toggle states and your current rate-limit budgets<\/li>\n<\/ul>\n\nPOST \/inpipe\/v1\/ext\/utm-generate<\/code>):<\/p>\n\ncurl -X POST https:\/\/your-site.com\/wp-json\/inpipe\/v1\/ext\/utm-generate \\\n -H \"X-InPipe-Key: YOUR_READ_WRITE_KEY\" \\\n -H \"Content-Type: application\/json\" \\\n -d '{\n \"base_url\": \"https:\/\/your-site.com\/landing\",\n \"utm_source\": \"newsletter\",\n \"utm_medium\": \"email\",\n \"utm_campaign\": \"summer_sale\",\n \"custom_params\": [ { \"key\": \"partner\", \"value\": \"acme\" } ]\n }'\n<\/code><\/pre>\n\n{\n \"success\": true,\n \"error\": null,\n \"data\": {\n \"code\": \"u4gf2\",\n \"coded_url\": \"https:\/\/your-site.com\/landing?u4gf2=84729301\",\n \"full_url\": \"https:\/\/your-site.com\/landing?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale\",\n \"utm_source\": \"newsletter\",\n \"utm_medium\": \"email\",\n \"utm_campaign\": \"summer_sale\",\n \"custom_params\": [ { \"key\": \"partner\", \"value\": \"acme\" } ],\n \"created_at\": \"2026-06-19T10:24:00Z\",\n \"updated_at\": \"2026-06-19T10:24:00Z\"\n }\n}\n<\/code><\/pre>\n\nConfiguration<\/h3>\n\n
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Build Tools and Source Code Access<\/h3>\n\n
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wp-content\/plugins\/<\/code>). <\/li>\n\n
Can I use this plugin just to generate UTM parameter query strings?<\/h3><\/dt>\n
Can I use plain UTM parameters instead of coded ones?<\/h3><\/dt>\n
How do I enable coded UTM decoding?<\/h3><\/dt>\n
How does this help with Google Tag Manager (GTM)?<\/h3><\/dt>\n
What is UTM API Access?<\/h3><\/dt>\n
\/wp-json\/inpipe\/v1\/ext\/<\/code> \u2014 utm-generate<\/code>, utm-list<\/code>, utm-delete<\/code>, and status<\/code>. Full details, authentication, and code examples are in the inPIPE UTM API Documentation<\/a>.<\/p><\/dd>\nHow do I enable the UTM API and get my API keys?<\/h3><\/dt>\n
utm-list<\/code> and status<\/code>) and a read-write<\/strong> key (also required for utm-generate<\/code> and utm-delete<\/code>). You can copy or regenerate the keys at any time from the panel.<\/p><\/dd>\nIs the UTM API secure?<\/h3><\/dt>\n