Major update. The Entity Builder now supports 6 entity types, saves data site-wide (not per-page), and injects schema on every page automatically. Upgrade to establish your brand's entity authority for AI search engines.<\/p>","1.5.0":"
Adds E-E-A-T Author Schema Wizard, Organization Schema Wizard, Entity Tab, and AEO Score dashboard.<\/p>","1.1.0":"
Adds Headers & Footers script injection for easy tracking code management.<\/p>","1.0.1":"
Security and code quality improvements. Recommended for all users.<\/p>"},"ratings":[],"assets_icons":{"icon-256x256.png":{"filename":"icon-256x256.png","revision":3466905,"resolution":"256x256","location":"assets","locale":""}},"assets_banners":{"banner-772x250.png":{"filename":"banner-772x250.png","revision":3466905,"resolution":"772x250","location":"assets","locale":""}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.1","1.0.3","1.0.4","1.3.0","1.4.0","2.0.0"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3466905,"resolution":"1","location":"assets","locale":""}},"screenshots":{"1":"Entity Builder \u2014 6 entity types with dropdown selector","2":"Local Business schema fields with WhatsApp and Google Business support","3":"Entity Authority Score checklist with improvement tips","4":"Headers & Footers script injection interface","5":"Schema management with multiple schemas per page","6":"AI Prompt Generator for schema markup","7":"Meta Title & Description optimization with live SERP preview","8":"E-Commerce Store and News\/Blog entity types","9":"Site-wide entity schema injected in page source"},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[2516,2998,1117,186,1121],"plugin_category":[55],"plugin_contributors":[256368],"plugin_business_model":[],"class_list":["post-277575","plugin","type-plugin","status-publish","hentry","plugin_tags-json-ld","plugin_tags-rich-snippets","plugin_tags-schema","plugin_tags-seo","plugin_tags-structured-data","plugin_category-seo-and-marketing","plugin_contributors-mubashirhassan","plugin_committers-mubashirhassan"],"banners":{"banner":"https:\/\/ps.w.org\/sekhlo-schema-code\/assets\/banner-772x250.png?rev=3466905","banner_2x":false,"banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/sekhlo-schema-code\/assets\/icon-256x256.png?rev=3466905","icon_2x":"https:\/\/ps.w.org\/sekhlo-schema-code\/assets\/icon-256x256.png?rev=3466905","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/sekhlo-schema-code\/assets\/screenshot-1.png?rev=3466905","caption":"Entity Builder \u2014 6 entity types with dropdown selector"}],"raw_content":"\n
Sekhlo Schema Code<\/strong> is a comprehensive Schema.org JSON-LD markup manager with a powerful Entity Builder, script injection, and AI-powered optimization tools. Build your brand's entity authority, optimize for AI-powered search engines (ChatGPT, Gemini, Perplexity), voice assistants, and add tracking codes \u2014 all without editing theme files.<\/p>\n\n \ud83c\udfdb\ufe0f Entity Builder (New in 2.0)<\/strong>\n* Six entity types: Person, Organization, Local Business, News\/Blog, E-Commerce Store, Educational Organization\n* Site-wide entity schema \u2014 saved once, injected in \ud83c\udfea Local Business Schema<\/strong>\n* Business category selector (Restaurant, Clinic, Retail, Salon, Hotel, Law Firm, Real Estate, Auto Repair, Gym, Other)\n* Phone, WhatsApp, Email, Street Address, City, Country\n* Opening Hours, Price Range ($\u2013$$$$)\n* Google Maps URL and Google Business Profile URL\n* Social profiles (LinkedIn, Facebook, Instagram)\n* Generates full \ud83d\udcf0 News \/ Blog Schema<\/strong>\n* Publication Name (pre-filled from site name)\n* Publisher URL (pre-filled from site URL)\n* Language selector (English, Urdu, Both)\n* Topics Covered, Editor Name\n* Auto-generates \ud83d\uded2 E-Commerce Store Schema<\/strong>\n* Store Name, URL, Products Category\n* Currency selector (PKR, USD, AED, GBP)\n* Shipping Countries, Return Policy URL\n* Customer Service Phone\n* Generates \ud83c\udf93 Educational Organization Schema<\/strong>\n* Organization Name, Website URL\n* Description, Phone, Email\n* Address fields\n* Social profiles\n* Generates \ud83d\udc64 Person & \ud83c\udfe2 Organization Schema<\/strong>\n* Full Person schema with job title, same-as profiles, and personal website URL\n* Full Organization schema using site URL (never page URL)\n* Required field validation with red highlight and inline error messages<\/p>\n\n \ud83d\udcdd Headers & Footers Script Injection<\/strong>\n* Insert code in Header ( \ud83c\udfaf AI-Powered Prompt Generators<\/strong>\n* Schema Generator Prompt \u2014 get AI assistance for perfect schema markup\n* Meta Tags Generator Prompt \u2014 generate SEO-optimized meta titles, descriptions, and slugs\n* Internal Links Generator Prompt \u2014 strategic internal linking from your sitemap<\/p>\n\n \ud83d\udccb Schema Management<\/strong>\n* Multiple schema types (Article, Organization, Person, FAQ, HowTo, Product, etc.)\n* Visual schema editor with validation\n* Pre-built schema templates\n* Import\/Export schemas\n* Enable\/Disable individual schemas\n* Real-time JSON validation<\/p>\n\n \ud83d\udd0d SEO Optimization<\/strong>\n* Custom meta titles and descriptions\n* URL slug optimization\n* Character counters with recommendations\n* Live SERP preview\n* OpenGraph meta tags (og:title, og:description, og:image)<\/p>\n\n \ud83d\udcca Testing & Validation<\/strong>\n* AI Search Score calculator\n* Schema validation\n* Google Rich Results compatibility check\n* Testing recommendations<\/p>\n\n Version 2.0 focuses entirely on Entity Authority<\/strong> \u2014 the #1 ranking signal for AI-powered search engines like ChatGPT Search, Gemini, and Perplexity. The new Entity Builder lets you define who you are (Person, Business, Publisher, or Store) once, and automatically injects the correct schema sitewide.<\/p>\n\n AI search engines (ChatGPT, Gemini, Perplexity) rely heavily on entity data to decide whose content to cite. A strong entity means:\n* Your brand appears in AI-generated answers\n* You rank in knowledge panels and AI overviews\n* Higher trust signals for Google E-E-A-T\n* Better local search visibility<\/p>\n\n For support, please visit https:\/\/www.mubashirhassan.com or use the WordPress.org support forums.<\/p>\n\n This plugin does not collect or store any personal data. All entity data you enter is stored in your own WordPress database ( Developed by Mubashir Hassan \u2014 https:\/\/www.mubashirhassan.com\nHeaders & Footers feature inspired by WP Headers and Footers plugin<\/p>\n\n\n An entity is a uniquely identifiable person, business, or organization that AI and search engines can recognize and verify across the web. Strong entities (with matching profiles on LinkedIn, Wikipedia, Google Business, etc.) rank better in AI-generated answers.<\/p><\/dd>\n Entity data (your identity, sameAs profiles, business info) is saved as a site-wide WordPress option ( The Entity Score counts how many recognized platforms (LinkedIn, Wikipedia, Google Business, Crunchbase, etc.) you have linked in your sameAs profiles. The checklist shows exactly what is missing and why it matters.<\/p><\/dd>\n Go to Settings > Sekhlo Schema<\/strong>, scroll to \"Scripts in Header\", paste your Google Analytics tracking code, and save.<\/p><\/dd>\n Yes. Paste your Facebook Pixel code in \"Scripts in Header\" or \"Scripts in Body\" depending on Facebook's current requirements.<\/p><\/dd>\n Yes. Add the GTM container snippet in the Header section and the noscript fallback in the Body section.<\/p><\/dd>\n No. All scripts and schemas are injected automatically.<\/p><\/dd>\n Article, BlogPosting, NewsArticle, Person, Organization, LocalBusiness, NewsMediaOrganization, Store, EducationalOrganization, FAQPage, HowTo, Product, BreadcrumbList, and more via custom JSON-LD.<\/p><\/dd>\n Yes. The plugin works alongside other SEO plugins. If you experience schema conflicts, use the built-in Conflict Detector tab.<\/p><\/dd>\n The plugin generates customized prompts based on your page content. Copy the prompt and paste it into ChatGPT, Gemini, or Claude to receive AI-powered suggestions for schema, meta tags, or internal links.<\/p><\/dd>\n Yes. Once you save entity data, the schema is output in Key Features<\/h4>\n\n
<head><\/code> on every page automatically\n* Entity Authority Score with live checklist: see exactly which profiles are connected or missing\n* Color-coded entity strength: Weak \/ Building \/ Strong\n* Actionable improvement tips per missing platform (Wikipedia, Google Business, Crunchbase, etc.)\n* WhatsApp number support (important for Pakistan & South Asia)\n* Full sameAs profile builder: LinkedIn, Twitter\/X, Facebook, Instagram, YouTube, Wikipedia, Wikidata, Crunchbase, Google Business, and more<\/p>\n\nLocalBusiness<\/code> JSON-LD with PostalAddress<\/code><\/p>\n\npublishingPrinciples<\/code> URL\n* Generates NewsMediaOrganization<\/code> JSON-LD<\/p>\n\nStore<\/code> JSON-LD with currenciesAccepted<\/code> and paymentAccepted<\/code><\/p>\n\nEducationalOrganization<\/code> JSON-LD<\/p>\n\n<head><\/code> section)\n* Insert code in Body (below <body><\/code> tag)\n* Insert code in Footer (below <footer><\/code> tag)\n* Google Analytics, Facebook Pixels, Google Tag Manager\n* Microsoft Clarity, Google Optimize, Google AdSense\n* Bing Webmaster Tools and Google Search Console verification\n* Custom CSS and JavaScript\n* No theme file editing required\n* Code editor with syntax highlighting<\/p>\n\nWhat's New in 2.0<\/h4>\n\n
Perfect For<\/h4>\n\n
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Why Entity Authority Matters<\/h4>\n\n
Common Use Cases for Headers & Footers<\/h4>\n\n
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Additional Information<\/h3>\n\n
Support<\/h4>\n\n
Privacy<\/h4>\n\n
wp_options<\/code>). AI prompt generation happens locally in your browser. Scripts you add in Headers & Footers are your responsibility.<\/p>\n\nCredits<\/h4>\n\n
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\/wp-content\/plugins\/sekhlo-schema-code\/<\/code> or install through the WordPress Plugins screen<\/li>\n\n
What is an Entity in SEO?<\/h3><\/dt>\n
How does the Entity Builder save data?<\/h3><\/dt>\n
wp_options<\/code>), not per-page. The schema is automatically injected in <head><\/code> on every page of your site.<\/p><\/dd>\nWhat is the Entity Score?<\/h3><\/dt>\n
How do I add Google Analytics code?<\/h3><\/dt>\n
Can I add Facebook Pixels?<\/h3><\/dt>\n
Will this work with Google Tag Manager?<\/h3><\/dt>\n
Do I need to edit my theme files?<\/h3><\/dt>\n
What schema types are supported?<\/h3><\/dt>\n
Is this compatible with Yoast SEO or Rank Math?<\/h3><\/dt>\n
How do the AI prompt generators work?<\/h3><\/dt>\n
Does the Entity schema inject on every page?<\/h3><\/dt>\n
<head><\/code> on every page and post of your site \u2014 because your identity is the same sitewide.<\/p><\/dd>\n\n<\/dl>\n\n\n2.0.0 - 2026-03-03<\/h4>\n\n
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publishingPrinciples<\/code> URL \u2014 generates NewsMediaOrganization<\/code> schema<\/li>\nStore<\/code> schema<\/li>\nEducationalOrganization<\/code> schema<\/li>\nwp_options<\/code> (sekhlo_entity_data<\/code>) and injected on every page, not per-page post meta<\/li>\nurl<\/code> field now always uses get_bloginfo('url')<\/code> for Organization or user-entered URL for Person \u2014 never uses current page URL (get_permalink<\/code>)<\/li>\n1.5.0<\/h4>\n\n
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1.1.0<\/h4>\n\n
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1.0.1<\/h4>\n\n
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1.0.0<\/h4>\n\n
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